I love coffee. I love good coffee. I spend a fair amount of money each morning on coffee. It is something that has become a part of my routine that I love. I work downtown Chicago and for years I would go to Starbucks for the morning cup-o-joe. One day, a new coffee shop opened up and opened my eyes to a different variety of coffee. They had great staff, they were friendly and they even offered inexpensive refills throughout the day. They also had a buy 10 get one free card. What a joyous moment it was when I found them. Then, things began to change. They stopped the discounted refills entirely. The nearly sent me over the edge, but I figured, they needed to keep costs down. You know, prices are high for the addictive beans. Also, the staff became not as friendly. A few would still chat with the customers, but most even stopped smiling. Then the FINAL STRAW. Intellegentsia decided to stop selling the large coffee. In the July 9th edition of the Chicago Tribune, the owner of Intelligentsia said, “Drinking our coffee is not like drinking jug wine,” said Intelligentsia Coffee founder and Chief Executive Doug Zell on Tuesday. “We’re focused on intensity of flavors and providing coffee in the way it tastes best. And it’s not in that size.” What in the heck is he talking about? This is the biggest crock of shit I have heard in a long time. So I started to read some of the comments people put into the Chicago Tribune web site, and you would be amazed what people are saying. Basically, somehow Intellegentsia’s not wanting to sell a large coffee is about people being too fat. I quote Sara in Chicago,
I wish ALL companies would do this. A great way to begin tackling the obesity problem is to address how portion sizes have gotten out of control in this country.
Snobby and elitist, folks? I don’t think so. Not every beverage has to be 32 oz, fatties.
only in a city ilke chicago would people think intelligentsia is acting “elitist”. go ahead keep on drinking your 20 oz coffee and continue to weigh over 200 llbs